Whos Who

Who is running a company is as important to me as what the price per share (PPS) is. For instance lets say Mal the CEO of a company I am looking at has run 5 other companies that have never had any revenues or products,Ill safely assume that he hasnt turned a new leaf and his current company is also a piece of garbage shell that is probably a dilution trap for me . I say buyer beware. I want the companies I trade and invest in to have executives that have run real companies and had results. The tool I use to find out where he or she has been is Google. Once I know who the executive is I simply google his or her name and see what comes up. Usually I am looking for a profile on Forbes or Businessweek as they have been my most reliable resources. In my opinion, CEO's tend to stick with the same types of companies. Remember, ANYONE can be a CEO on paper its as simple as starting a corporation and putting your name as CEO. So dig on those CEO's and dont forget the company directors and CFO's and COO's etc etc. You will be amazed at what you can uncover on them. Birds of feather and all that. Tomorrow I will focus on stock promotions and promoters and how to tell whether a promotion is legitimate or just a pump and dump.